Diamond Head Cliffs Waves





Where roots & culture meet artistic expression

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What We Do

A record label & publishing company based in Honolulu, Hawai'i. We are a collective of music lovers and makers here to properly represent BIPOC in the music industry. Stream our music on Spotify, Apple Music, Youtube and all other digital platforms.

Creative Natives Podcast

Curated conversations about music, art, culture, and business. Tune in as we talk story with creatives from the islands and abroad. Stream our podcast on Spotify and all other digital platforms. 

Creative Natives media

Content production showcasing artists and creatives from around the islands. Stay tuned for the "Vida Mia Live" series as well as other exciting projects soon to come!


innovative inner natives INSPIRING narratives


Ashton is a musician, singer/songwriter, producer, entrepreneur, traveler, and cultural advocate. He was born and raised in Kalihi Valley on the island of Oʻahu, Hawaiʻi and is of Filipino descent with both of his parents being full Ilokano. Ashton's upbringing in Hawaiʻi was unique in that his surrounding community consisted of many other islander immigrants. This became a culture in itself; redefining what it meant to be a "local" in Hawaiʻi. He currently works as a music instructor alongside Mana Maoli in the Mana Mele program and is a horticultural assistant at his college where he is enrolled in the coveted MELE (Music and Entertainment Learning Experiences) program pursuing his Associate of Science in Music Business & Production.

Founder & CEO of Creative Natives, LLC


Ashton Nicolas

Leaving a Legacy